A long-term marketing contract is presented as a commitment to your success. More often, it is a safety net for the agency. Here is what that distinction costs you.
There is a meaningful difference between a campaign that is active and a campaign that is being worked. Most businesses are paying for one while expecting the other.
Most businesses that invest in SEO believe they are investing in visibility. What most agencies never tell you is that the visibility driving the majority of local buying decisions is a completely different thing. Here is what that looks like and why it matters.
A good business can survive mediocre marketing for a long time. But surviving and maximizing are very different things. Here’s what’s usually standing between the two.
