Amplify manages paid search and paid social campaigns for businesses in Harrisburg, Camp Hill, and across Central PA. That covers Google Ads and Meta ads, built around the searches that actually produce enquiries rather than the ones that produce traffic. Every engagement starts with a free review of your current account.
Most underperforming ad accounts are not underperforming because of the budget. They are underperforming because nobody has looked at them in months.
Google Ads
Search campaigns built around commercial intent, with negative keyword lists that stop you paying for searches that will never convert.
Meta Ads
Facebook and Instagram campaigns with real audience targeting, not a boosted post and a hope.
Landing Pages
Sending paid traffic to a homepage wastes it. We make sure the page someone lands on matches the ad that brought them there.
Conversion Tracking
Set up properly so you know which campaigns produce enquiries and which just produce clicks. Most accounts we review have this broken.
Ongoing Management
Weekly checks at minimum, often daily. Bid adjustments and testing as accounts need them. Set and forget is how ad budgets quietly disappear.
How We Work
1
Free account review
We look at your existing campaigns, what they are spending, and what they are producing. If they are working fine, we will tell you that rather than sell you a rebuild.
2
Strategy and structure
We rebuild the account structure around your actual services and the searches worth paying for. Most accounts we inherit have everything in one campaign, which makes budget control impossible.
3
Tracking setup
Conversion tracking configured properly before anything spends, so results are measurable from day one rather than reconstructed later.
4
Launch and test
Campaigns go live, then we test ad copy, audiences, and bids rather than assuming the first version is right. The first month is partly about learning what works.
5
Report monthly
What was spent, what it produced, and what changes next month. In plain language, with cost per inquiry rather than impressions and click-through rates.
Where Ad Budgets Usually Leak
The most common problem we find is not a bad campaign, it is a campaign nobody has looked at. Broken conversion tracking, no negative keywords, ads pointing at a homepage, and a geographic radius covering half the state. None of it shows up as an obvious failure. It just quietly spends money on people who were never going to call.
Where We Work
We work with businesses across Harrisburg, Camp Hill, Mechanicsburg, Lemoyne, New Cumberland, and the wider West Shore. Being local means we understand the market you are advertising into. If you want results that keep working after the ad spend stops, our SEO services are the long-term side of the same goal.
We manage Google Ads campaigns focused on ROI, efficiency, and continuous improvement.
Our focus
Keyword and audience strategy
Conversion tracking
Search and display campaigns
Ongoing optimization
FAQs
How much should I spend on ads?
It depends on your market and what a customer is worth to you. We would rather start smaller and scale what works than spend a large budget proving something does not.
Is PPC better than SEO?
They do different jobs. PPC produces enquiries immediately and stops the moment you stop paying. SEO takes longer and keeps working. Most businesses benefit from both, but if the budget only covers one, we will tell you which fits your situation.
Can you take over an existing account?
Yes, and we usually prefer it. An existing account has history and data worth keeping rather than starting from zero.
How quickly will I see results?
Traffic starts immediately. Reliable data on what is working usually takes three to four weeks, because campaigns need volume before the numbers mean anything.